Storytelling is part art and part science. There are sound strategies and approaches that will help you create an engaging story. In this article, we will take a different tack and examine what can creep up and make a story mediocre.
Stories Gone Mediocre: 11 Pitfalls of Storytelling Read More »
Applying the Five Love Languages (words of affirmation, acts of service, quality time, gift-giving, and physical touch) to donor and nonprofit constituent stewardship.
The 5 Love Languages of Donor and Constituent Stewardship Read More »
When it comes to fundraising messaging, which delivers better results: doom and gloom? Or hope? There are many academic studies on behavioral biases, but there is not an overwhelming body of research when it comes to the impact of positive versus negative spin specifically on charitable giving.
When it comes to fundraising messaging, which delivers better results: doom and gloom? Or hope? There are many academic studies on behavioral biases, but there is not an overwhelming body of research when it comes to the impact of positive versus negative spin specifically on charitable giving.
On Empathy and Purpose in Nonprofit Marketing Everyone has a podcast these days, The Office Ladies, Dax Shepard, Snooki. But you know what’s even better than having a podcast? Having friends who have podcasts. All the fun and none of the work. That’s why I was over the moon when my pal Justin McCord invited […]
Around April, I start nagging my clients. “Hey, Boo, let’s start working on that match for year-end. And let’s make it big and juicy!” Around here we refer to the match offers as “pixie dust” because they have a sprinkle of magic, lifting response rates, and average gifts.
When it comes to fundraising messaging, which delivers better results: doom and gloom? Or hope? There are many academic studies on behavioral biases, but there is not an overwhelming body of research when it comes to the impact of positive versus negative spin specifically on charitable giving.