Smart strategy and creative ideas to help good causes

How can we work together?

Oh, there are so many ways! LemonSkies has broad-ranging experience across many nonprofits to help your team shine brighter.



  • strategy audits
  • digital & Facebook
  • omni-channel integration
  • end of year planning


  • audience & segmentation
  • journeys mapping
  • digital media management


  • messaging framework
  • creative concepting
  • editorial planning

Chapters & Affiliates

  • collaborative engagement
  • best practices sharing
  • on site trainings


  • executive branding
  • staff coaching & development
  • cross-team facilitation

Meet the Team

  • Olga Moshinsky Woltman

    Olga Moshinsky Woltman

    Founder & Principal

  • Ryan Eades

    Ryan Eades

    Senior Strategist

  • Sally Powers

    Sally Powers

    Senior Strategist

Smart strategy and creative ideas to help good causes. That has been the driving force behind Olga’s work in the nonprofit sector. After nearly two decades working with some of the most inspiring and transformative causes, including American Heart Association, American Diabetes Association, the Smithsonian Institution, and Special Olympics, Olga founded LemonSkies to channel her passion for advancing social good. Olga is a frequent contributor to nonprofit industry publications and is currently serving on the Board of Directors for BRAWS, an organization dedicated to bringing dignity and empowerment to women and girls. Olga holds M.S. in Marketing Communications from Johns Hopkins University’s Carey Business School. “I have found my calling, helping nonprofits advance their missions. Every morning I wake up energized, excited to solve the next big challenge and to share new ideas with my clients to help take them further.”

Ryan Eades is a Senior Strategist with LemonSkies with extensive and varied experience in brand management, crisis communications, social media engagement, and much more. "My passion lies in developing compelling content to inspire audiences. As a relationship builder and strategic thinker with a deep knowledge of digital engagement, I love to roll-up my sleeves with smart and dedicated people to solve problems and tell stories that make an impact. I’m the nerd who sees or hears something new, goes down a rabbit hole learning all about it, then starts texting and calling family and friends telling them why this new great thing has me so passionate and personally vested. I hope you and your mission are my next rabbit hole!"

Sally Powers is a Senior Strategist with LemonSkies, a friend to good causes, and a former editor/writer at award-winning magazines. “I’m passionate about crafting smart, creative content that connects people and inspires communities. I bring a strong editorial background, inquisitive mind, and strategic focus to the work. I love telling stories that resonate and motivate--whether it’s to cozy-up to your mission for the first time, or to take that next step in engagement. I look forward to working together to help your organization make meaningful connections and drive impact.”

Causes We've Worked With

logo-AARP logo-AmericanDiabetesAssociation logo-AmericanHeartAssociation logo-SmithsonianInstitution logo-SpecialOlympics logo-SusanGKomen

Nice Things People Are Saying

"As the account lead Olga was client focused leading her staff to provide marketing strategy, program evaluation, and marketing content that furthered our program goals. I greatly valued her creativity and ingenuity. When we said no, we've always done it this way she pushed us to think "why not" and to try something new. And she could always come up with cost effective ideas to cater to a non-profit budget. Olga is such a strategic thinker and can help find efficiencies and improve processes to get to a better work product. Finally, I always appreciated Olga's dedication to building team and keeping the work fun. You will love working with her!" Clarissa Garcia, American Heart Association
"Ryan is someone that I am very proud to know. He is not only a consummate professional, but also a man of character and compassion. Ryan is an excellent writer and knows how to reach target audiences and beyond. He is a well-rounded social media professional and epitomizes what every non-profit organization needs - dedication, knowledge, talent and passion for their cause." Laura Sussely-House,
"Olga literally changed the way Special Olympics engaged and solicited funds via the digital medium. She put new protocols and systems in place, initiated a true digital cadence of communication, and raised LOTS OF MONEY for children and adults with intellectual disabilities. She's creative, smart, collaborative, laser-focused and tenacious--the perfect qualities for any development team member." Connie Grandmason, Special Olympics
"I had the pleasure of working with Ryan during my tenure at Special Olympics. He is a consummate professional and was always available to help our group meet the needs of corporate partners. He is extremely knowledgeable in social media and in constant pursuit of increasing his knowledge base to leverage opportunities. His passion and commitment add to the list of his talents that make him a great asset for any organization." Shirin Nazemzadeh, AFK Creators
"Olga and I worked side by side in building and executing an integrated, multi-channel donor program. She managed (juggled!) all facets of the online channel -- strategy, creative, and analysis -- and led our migration to a new eCRM. Even with all that to her credit, perhaps what I most appreciated about Olga was her success in breaking down some of the internal silo walls, creating stronger collaboration among the various "owners" of our organization's online experience." Shannon McCracken, The Nonprofit Alliance
“I had the pleasure of working with Ryan on a panel presentation given at Digital Capital Week. Although much of his work is in the digital space, he's also a compelling and engaging speaker. He has a talent for taking the complex work that he does and distilling it into the essential elements, making it relevant for a diverse audience. I look forward to working with him again soon!” Em Hall, Citizen Effect
"I have worked with Olga for 15+ years. She is an expert in direct response marketing and is often one of my "wise council" go-to's when I'm tackling a new topic or program and just need guidance. She's a no-nonsense manager and is great at building teams while getting it all done. I always look forward to another opportunity to work with Olga." Peter Genuardi, Concord Direct
"Bottom line...Olga gets it done and delivers. She's responsive, accommodating and goal focused. Olga brings a distinctive vitality and fervor to every project. At American Diabetes Association, she entered her role with an understanding of what needed doing and brought her skills to steadily deliver above and beyond expectations, from in-sourcing our digital fundraising to increasing our gross income online. She has always impressed me with her passion and ambition to expand the visibility of the organization she works for and the project she manages." Joe Mosinski
"I worked closely with Olga for seven years at the global headquarters of Special Olympics. In a word, Olga is impressive. She studied the competition in a critically constructive way, drawing out insights and ideas that could be applied to our efforts. She minded the big picture, strategically, while keeping an acute eye on the details of tactics. We disagreed about approach on occasion; but the disagreements fueled constructive, professional dialog that remained focused on the goal of what was best for the organization. She was a pleasure to work with, a true collaborator." Will Schermerhorn, Atom Stream
"I had the pleasure of working with Olga for 3 years at the American Diabetes Association. Throughout our time working together, I was able to witness firsthand her ability to not only consistently envision, develop and see through successful campaigns for the betterment of the organization, but transform an entire online fundraising program. Olga is extremely strategic, and always striving to not just solve the problem for this month or quarter, but set a program up for great successes in the long term. Not satisfied with the complacency of what is working right now, Olga makes a point to always be up to speed on the latest trends and technologies in the industry, and apply them to the benefit of whatever project she is managing. I learned so much from working alongside Olga. I sincerely look forward to the opportunity to work with her again in the near future." Chris Rote, The Nature Conservancy

Let's Talk

Drop me a note to discuss how we can collaborate.