Around April, I start nagging my clients. “Hey, Boo, let’s start working on that match for year-end. And let’s make it big and juicy!” Around here we refer to the match offers as “pixie dust” because they have a sprinkle of magic, lifting response rates, and average gifts.
When it comes to fundraising messaging, which delivers better results: doom and gloom? Or hope? There are many academic studies on behavioral biases, but there is not an overwhelming body of research when it comes to the impact of positive versus negative spin specifically on charitable giving.